Economic factors affecting business
These are some of the economic environment factors which affect business
At what stage of the business cycle is the economy
If the economy is going through a recession it is obvious that
businesses generally will not be doing well due to low aggregate demand
in the economy. On the other hand, a boom period will lead to higher
business profits and revenue for most of the businesses in the economy.
Inflation rate
High rate of inflation leads to lower purchasing power for consumers
resulting in lower demand for goods and services. Moreover, a higher
inflation rate will make business uncompetitive in the international
market leading to lower sales for the business.
Prevailing interest rates
Higher Interest rates will lead to a fall in the aggregate demand in
the economy thus leading to difficulty for business to find customers
willing to buy its product. Lower interest rates will lead to a increase
in demand in the economy.
Unemployment level
High level of unemployment in the country can also adversely affect a
business. People will not have enough money to purchase a firm’s
product.
Labor costs
High labor cost will result higher production costs. This will make a
firm’s product more expensive as compared to other firms affecting its
sales and profit margin.
Levels of disposable income and income distribution
High level of disposable income is good for business producing luxury
goods. A large disparity in income distribution will promote businesses
dealing in luxury goods as well as inferior goods.
Taxes
High level of taxes will lead to low disposable income and
contraction of demand in the economy. Business will find it difficult to
attract consumers.
Tariffs
Tariffs are taxes and imposed on imported goods. If the tariffs are
low the domestic market may be flooded with cheap imported goods and the
local businesses will have tough time selling their products.
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