IGCSE BUSINESS STUDIES Topics : Business objectives

 

 

 

Business Objectives

Different businesses have different objectives. Objectives are aims or targets to work towards. These objectives can be summarised as
Maximise profit: Common for business owned by private individuals. It involves improving profit margins, improving the rate of return on investment
Grow or expand: It involves increasing the operations of the business, expanding to other regions or countries, gaining the market share.
Survival: especially relevant for new businesses
Provide a service: especially for public sector businesses whose main objective is to provide services, create employment and welfare of the general public
To increase added value: Many businesses want to add more value to their products.